👈 Home
2022-11-29»
Vibes-based project management
2022-11-28»
Taking a break from social media
2022-11-09»
We don't know shit about coffee
2022-11-07»
The hopelessly vulgar music of Ludwig van Beethoven
2022-11-01»
What to do during your first outreach session
2022-08-17»
We don't know shit about how businesses are founded
2022-08-03»
You have to learn accounting (sorry)
2022-07-18»
Poor sales and mixed reviews
2022-04-27»
Competitor analysis considered harmful
2022-04-03»
Fiction resources
2022-03-17»
This JPEG could've been an app
2022-03-08»
"Appallingly bad"
2022-02-20»
An irresistible question
2022-02-18»
Picking fictional character names when you are a chronic overthinker
2022-01-27»
Fixing the LinkedIn user interface
2022-01-24»
When they decide you don't exist
2022-01-24»
Long game outreach manifesto
2022-01-17»
"... whatever you have to do to keep moving forward"
2022-01-03»
Even if you write nothing down
2021-12-27»
One of 300 billion
2021-12-20»
Zero point zero one percent
2021-12-13»
"Too many notes"
2021-12-06»
Your two Nobel Prizes notwithstanding
2021-11-29»
"The passions are perfectly unknown to her"
2021-11-22»
Jimi Hendrix was inartistically violent
2021-08-26»
Scheduling a call is not productivity
2021-08-12»
Work values
2021-08-12»
How we work matters
2021-07-23»
Against recurring meetings
2021-07-19»
Core values
2021-05-24»
What I'm working on (May 2021)
2021-05-21»
On being apolitical
2021-05-14»
How I prefer to communicate
2021-05-12»
Most white people don't know any Black people
2021-05-11»
Black generational wealth
2021-05-10»
How you work matters
2021-05-10»
Embrace abundance
2021-05-05»
Superpowers
2021-05-05»
Save the world shit
2021-05-05»
Causes
2021-05-04»
Reasons don't matter
2021-04-28»
Arun Sivashankaran on SaaS Experiments
2021-02-26»
Ben Labay on SaaS Experiments
2021-02-08»
Andrew Anderson on SaaS Experiments
2021-01-11»
Polls, not surveys
2020-12-16»
Justin Aronstein on SaaS Experiments
2020-12-07»
Viv Amatuzzi on SaaS Experiments
2020-11-30»
Newsletters are bad, actually
2020-11-16»
Tim Duke on SaaS Experiments
2020-11-13»
Humble beginnings
2020-10-02»
You know nothing
2020-08-09»
AJ Davis on SaaS Experiments
2020-07-29»
Sarah W Johnson on SaaS Experiments
2020-07-20»
What's a video worth?
2020-07-13»
Hotjar like a pro
2020-07-06»
VIP treatment for leads
2020-06-29»
The Happy Path
2020-06-22»
Is optimization even worth it?
2020-06-15»
Make your landing page a little better this week
2020-05-08»
All the feels
2020-04-17»
The ultimate guide to CRO ideation (Part 4: What else?)
2020-04-15»
Case study: Ungated content leads to 7% increase in signups
2020-03-30»
3 CRO tips you can learn from LinkedIn Sales Navigator
2020-03-11»
The ultimate guide to CRO ideation (Part 3: What?)
2020-03-02»
Install Google Optimize when you've got Google Analytics and Google Tag Manager
2020-02-28»
The ultimate guide to CRO ideation (Part 2: Who?)
2020-02-21»
The ultimate guide to CRO ideation (Part 1: Where?)
2020-02-19»
Is it okay to run winning variations at 100%?
2020-02-18»
The ultimate guide to CRO ideation (Part 0: Why?)
2020-02-17»
Not all conversions are created equal
2020-02-12»
The death of the generalist CRO agency
2020-01-15»
3 ways to increase form conversions
2019-12-10»
Most popular A/B testing tools in 2019
2019-12-02»
The raging controversy over form validation
2019-11-17»
Setting growth targets
2019-11-13»
How to fail at Conversion Rate Optimization: Optimize metrics you don't trust
2019-10-30»
How to fail at Conversion Rate Optimization: Run tests when you've already decided what to do
2019-10-25»
How to fail at Conversion Rate Optimization: Have lots of money and no product/market fit
2019-10-22»
Can we all just agree on one thing
2019-10-18»
CRO for B2B lead generation: sunshine and rainbows
2019-10-15»
CRO for B2B lead generation: doom and gloom
2019-10-08»
What can go wrong with 1:1 personalization
2019-10-07»
How averages will ruin your life
2019-10-04»
A versus janky B
2019-10-03»
Just because you can
2019-10-02»
More scary stories
2019-10-01»
Rum raisin or bubblegum 🍨?
2019-09-30»
Open letter to every A/B testing stats engine
2019-09-27»
Should you invest in site speed optimization?
2019-09-26»
Page load time and revenue - the anecdotal evidence
2019-09-25»
Page load time and revenue - the data
2019-09-24»
Page load time and revenue - the hype
2019-09-23»
Evidence backed hypothesis fail
2019-09-19»
Standard deviation
2019-09-18»
When to freak out
2019-09-17»
Come on feel the noise
2019-09-16»
What is noise?
2019-09-13»
The mighty checklist
2019-09-12»
Urgency culture
2019-09-11»
We need to launch this test ASAP
2019-09-10»
They know who you are
2019-09-09»
Making the best of unreliable visitor data
2019-09-06»
Who cares if there's no such thing as visitors?
2019-09-05»
No such thing as visitors
2019-08-30»
The risks of not knowing
2019-08-29»
The not knowing
2019-08-28»
Cooking the books
2019-08-27»
Optimizing for form page visits
2019-08-26»
Optimizing for engagement
2019-08-23»
Your conversion rate can go up even if you don't CRO
2019-08-22»
Optimization is just a tool for design
2019-08-21»
Design is just a tool for optimization
2019-08-20»
How many maybes?
2019-08-19»
What's your maximum conversion rate?
2019-08-16»
Some visitors might convert ... or might not
2019-08-15»
Some visitors will never convert
2019-08-14»
Some visitors will convert no matter what
2019-08-13»
How numbers make you feel
2019-08-12»
4 ways to deal with ITP 2.2 and A/B testing
2019-08-09»
ITP 2.2 and A/B testing - are we screwed?
2019-08-08»
A/B test reporting
2019-08-07»
The second-worst outcome in A/B testing
2019-08-06»
The worst outcome in A/B testing
2019-08-02»
How to lie with statistics: Zoomed-in graphs
2019-08-01»
What do we do with heat maps?
2019-07-31»
No funnel
2019-07-30»
Tiny audiences
2019-07-29»
Low traffic CRO
2019-07-26»
Rewards of ungating content
2019-07-25»
Risks of ungating content
2019-07-24»
A slice of a slice of a slice
2019-07-23»
Plugins that don't pay rent
2019-07-22»
More on the downside of "just fixing it"
2019-07-19»
What's a good conversion rate?
2019-07-18»
A tale of two funnels
2019-07-17»
Local and global maxima
2019-07-16»
Differentness
2019-07-15»
More on test prioritization and culture
2019-07-12»
Test prioritization: ideas
2019-07-11»
Test prioritization: variations
2019-07-10»
Test prioritization: changes
2019-07-09»
Test prioritization: elements
2019-07-08»
Test prioritization: pages
2019-07-05»
No more interesting results, please
2019-07-03»
Painted door disasters
2019-07-02»
Can you run two tests at the same time?
2019-07-01»
Ideas are cheap
2019-06-28»
Where do ideas come from? (Part 5)
2019-06-27»
Where do ideas come from? (Part 4)
2019-06-26»
Where do ideas come from? (Part 3)
2019-06-25»
Where do ideas come from? (Part 2)
2019-06-24»
Where do ideas come from? (Part 1)
2019-06-21»
The mighty A/A test
2019-06-20»
The newness effect
2019-06-19»
The painted door test
2019-06-18»
"... not at significance"
2019-06-18»
Don't launch on Friday
2019-06-17»
The "de-risk it" test
2019-06-14»
Reduce form fields and win
2019-06-13»
Impact vs complexity
2019-06-12»
Idea validation vs optimization
2019-06-11»
The downside of "just fixing it"
2019-06-10»
Your Google Analytics data is wrong, and it's okay
2019-06-07»
How long will your A/B test take?
2019-06-06»
Should you run an A/B test or build an email campaign?
2019-06-05»
The wrong metric
2019-06-04»
ABCs of CRO: 'A' is for Analysis Paralysis
2019-06-03»
Does visitor count matter?
2019-05-31»
What’s wrong with personalization? (Part 2: Your precious time)
2019-05-30»
What's wrong with personalization? (Part 1: Money on the table)
2019-05-29»
How the multiple comparisons problem will ruin your life
2019-05-28»
Just fix it
2019-05-27»
Identifying the very few
2019-05-24»
Hidden KPI: "Complex tests"
2019-05-23»
Hidden KPI: "Looking busy"
2019-05-22»
On the phenomenon of hidden KPIs
2019-05-21»
When conversions are up, but engagement is down
2019-05-20»
Optimizing for dead snakes
2019-05-17»
An A/B test can't tell you why
2019-05-16»
You don't need a hypothesis
2019-05-15»
Why "number of tests" is a terrible success metric
2019-05-14»
What browsers and devices should you test during experiment QA?
2019-05-13»
Calculating an A/B test's impact on revenue
2019-05-10»
When a variation is losing big time, early into a test
2019-05-09»
The peeking problem
2019-05-08»
Dealing with pressure to call tests early (3/3)
2019-05-07»
Dealing with pressure to call tests early (2/3)
2019-05-06»
Dealing with pressure to call tests early (1/3)
Brian David Hall
© 2022 Brian David Hall