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Brian David Hall


  • 2022-11-29ยป Vibes-based project management
  • 2022-11-28ยป Taking a break from social media
  • 2022-11-09ยป We don't know shit about coffee
  • 2022-11-07ยป The hopelessly vulgar music of Ludwig van Beethoven
  • 2022-11-01ยป What to do during your first outreach session
  • 2022-08-17ยป We don't know shit about how businesses are founded
  • 2022-08-03ยป You have to learn accounting (sorry)
  • 2022-07-18ยป Poor sales and mixed reviews
  • 2022-04-27ยป Competitor analysis considered harmful
  • 2022-04-03ยป Fiction resources
  • 2022-03-17ยป This JPEG could've been an app
  • 2022-03-08ยป "Appallingly bad"
  • 2022-02-20ยป An irresistible question
  • 2022-02-18ยป Picking fictional character names when you are a chronic overthinker
  • 2022-01-27ยป Fixing the LinkedIn user interface
  • 2022-01-24ยป When they decide you don't exist
  • 2022-01-24ยป Long game outreach manifesto
  • 2022-01-17ยป "... whatever you have to do to keep moving forward"
  • 2022-01-03ยป Even if you write nothing down
  • 2021-12-27ยป One of 300 billion
  • 2021-12-20ยป Zero point zero one percent
  • 2021-12-13ยป "Too many notes"
  • 2021-12-06ยป Your two Nobel Prizes notwithstanding
  • 2021-11-29ยป "The passions are perfectly unknown to her"
  • 2021-11-22ยป Jimi Hendrix was inartistically violent
  • 2021-08-26ยป Scheduling a call is not productivity
  • 2021-08-12ยป Work values
  • 2021-08-12ยป How we work matters
  • 2021-07-23ยป Against recurring meetings
  • 2021-07-19ยป Core values
  • 2021-05-24ยป What I'm working on (May 2021)
  • 2021-05-21ยป On being apolitical
  • 2021-05-14ยป How I prefer to communicate
  • 2021-05-12ยป Most white people don't know any Black people
  • 2021-05-11ยป Black generational wealth
  • 2021-05-10ยป How you work matters
  • 2021-05-10ยป Embrace abundance
  • 2021-05-05ยป Superpowers
  • 2021-05-05ยป Save the world shit
  • 2021-05-05ยป Causes
  • 2021-05-04ยป Reasons don't matter
  • 2021-04-28ยป Arun Sivashankaran on SaaS Experiments
  • 2021-02-26ยป Ben Labay on SaaS Experiments
  • 2021-02-08ยป Andrew Anderson on SaaS Experiments
  • 2021-01-11ยป Polls, not surveys
  • 2020-12-16ยป Justin Aronstein on SaaS Experiments
  • 2020-12-07ยป Viv Amatuzzi on SaaS Experiments
  • 2020-11-30ยป Newsletters are bad, actually
  • 2020-11-16ยป Tim Duke on SaaS Experiments
  • 2020-11-13ยป Humble beginnings
  • 2020-10-02ยป You know nothing
  • 2020-08-09ยป AJ Davis on SaaS Experiments
  • 2020-07-29ยป Sarah W Johnson on SaaS Experiments
  • 2020-07-20ยป What's a video worth?
  • 2020-07-13ยป Hotjar like a pro
  • 2020-07-06ยป VIP treatment for leads
  • 2020-06-29ยป The Happy Path
  • 2020-06-22ยป Is optimization even worth it?
  • 2020-06-15ยป Make your landing page a little better this week
  • 2020-05-08ยป All the feels
  • 2020-04-17ยป The ultimate guide to CRO ideation (Part 4: What else?)
  • 2020-04-15ยป Case study: Ungated content leads to 7% increase in signups
  • 2020-03-30ยป 3 CRO tips you can learn from LinkedIn Sales Navigator
  • 2020-03-11ยป The ultimate guide to CRO ideation (Part 3: What?)
  • 2020-03-02ยป Install Google Optimize when you've got Google Analytics and Google Tag Manager
  • 2020-02-28ยป The ultimate guide to CRO ideation (Part 2: Who?)
  • 2020-02-21ยป The ultimate guide to CRO ideation (Part 1: Where?)
  • 2020-02-19ยป Is it okay to run winning variations at 100%?
  • 2020-02-18ยป The ultimate guide to CRO ideation (Part 0: Why?)
  • 2020-02-17ยป Not all conversions are created equal
  • 2020-02-12ยป The death of the generalist CRO agency
  • 2020-01-15ยป 3 ways to increase form conversions
  • 2019-12-10ยป Most popular A/B testing tools in 2019
  • 2019-12-02ยป The raging controversy over form validation
  • 2019-11-17ยป Setting growth targets
  • 2019-11-13ยป How to fail at Conversion Rate Optimization: Optimize metrics you don't trust
  • 2019-10-30ยป How to fail at Conversion Rate Optimization: Run tests when you've already decided what to do
  • 2019-10-25ยป How to fail at Conversion Rate Optimization: Have lots of money and no product/market fit
  • 2019-10-22ยป Can we all just agree on one thing
  • 2019-10-18ยป CRO for B2B lead generation: sunshine and rainbows
  • 2019-10-15ยป CRO for B2B lead generation: doom and gloom
  • 2019-10-08ยป What can go wrong with 1:1 personalization
  • 2019-10-07ยป How averages will ruin your life
  • 2019-10-04ยป A versus janky B
  • 2019-10-03ยป Just because you can
  • 2019-10-02ยป More scary stories
  • 2019-10-01ยป Rum raisin or bubblegum ๐Ÿจ?
  • 2019-09-30ยป Open letter to every A/B testing stats engine
  • 2019-09-27ยป Should you invest in site speed optimization?
  • 2019-09-26ยป Page load time and revenue - the anecdotal evidence
  • 2019-09-25ยป Page load time and revenue - the data
  • 2019-09-24ยป Page load time and revenue - the hype
  • 2019-09-23ยป Evidence backed hypothesis fail
  • 2019-09-19ยป Standard deviation
  • 2019-09-18ยป When to freak out
  • 2019-09-17ยป Come on feel the noise
  • 2019-09-16ยป What is noise?
  • 2019-09-13ยป The mighty checklist
  • 2019-09-12ยป Urgency culture
  • 2019-09-11ยป We need to launch this test ASAP
  • 2019-09-10ยป They know who you are
  • 2019-09-09ยป Making the best of unreliable visitor data
  • 2019-09-06ยป Who cares if there's no such thing as visitors?
  • 2019-09-05ยป No such thing as visitors
  • 2019-08-30ยป The risks of not knowing
  • 2019-08-29ยป The not knowing
  • 2019-08-28ยป Cooking the books
  • 2019-08-27ยป Optimizing for form page visits
  • 2019-08-26ยป Optimizing for engagement
  • 2019-08-23ยป Your conversion rate can go up even if you don't CRO
  • 2019-08-22ยป Optimization is just a tool for design
  • 2019-08-21ยป Design is just a tool for optimization
  • 2019-08-20ยป How many maybes?
  • 2019-08-19ยป What's your maximum conversion rate?
  • 2019-08-16ยป Some visitors might convert ... or might not
  • 2019-08-15ยป Some visitors will never convert
  • 2019-08-14ยป Some visitors will convert no matter what
  • 2019-08-13ยป How numbers make you feel
  • 2019-08-12ยป 4 ways to deal with ITP 2.2 and A/B testing
  • 2019-08-09ยป ITP 2.2 and A/B testing - are we screwed?
  • 2019-08-08ยป A/B test reporting
  • 2019-08-07ยป The second-worst outcome in A/B testing
  • 2019-08-06ยป The worst outcome in A/B testing
  • 2019-08-02ยป How to lie with statistics: Zoomed-in graphs
  • 2019-08-01ยป What do we do with heat maps?
  • 2019-07-31ยป No funnel
  • 2019-07-30ยป Tiny audiences
  • 2019-07-29ยป Low traffic CRO
  • 2019-07-26ยป Rewards of ungating content
  • 2019-07-25ยป Risks of ungating content
  • 2019-07-24ยป A slice of a slice of a slice
  • 2019-07-23ยป Plugins that don't pay rent
  • 2019-07-22ยป More on the downside of "just fixing it"
  • 2019-07-19ยป What's a good conversion rate?
  • 2019-07-18ยป A tale of two funnels
  • 2019-07-17ยป Local and global maxima
  • 2019-07-16ยป Differentness
  • 2019-07-15ยป More on test prioritization and culture
  • 2019-07-12ยป Test prioritization: ideas
  • 2019-07-11ยป Test prioritization: variations
  • 2019-07-10ยป Test prioritization: changes
  • 2019-07-09ยป Test prioritization: elements
  • 2019-07-08ยป Test prioritization: pages
  • 2019-07-05ยป No more interesting results, please
  • 2019-07-03ยป Painted door disasters
  • 2019-07-02ยป Can you run two tests at the same time?
  • 2019-07-01ยป Ideas are cheap
  • 2019-06-28ยป Where do ideas come from? (Part 5)
  • 2019-06-27ยป Where do ideas come from? (Part 4)
  • 2019-06-26ยป Where do ideas come from? (Part 3)
  • 2019-06-25ยป Where do ideas come from? (Part 2)
  • 2019-06-24ยป Where do ideas come from? (Part 1)
  • 2019-06-21ยป The mighty A/A test
  • 2019-06-20ยป The newness effect
  • 2019-06-19ยป The painted door test
  • 2019-06-18ยป "... not at significance"
  • 2019-06-18ยป Don't launch on Friday
  • 2019-06-17ยป The "de-risk it" test
  • 2019-06-14ยป Reduce form fields and win
  • 2019-06-13ยป Impact vs complexity
  • 2019-06-12ยป Idea validation vs optimization
  • 2019-06-11ยป The downside of "just fixing it"
  • 2019-06-10ยป Your Google Analytics data is wrong, and it's okay
  • 2019-06-07ยป How long will your A/B test take?
  • 2019-06-06ยป Should you run an A/B test or build an email campaign?
  • 2019-06-05ยป The wrong metric
  • 2019-06-04ยป ABCs of CRO: 'A' is for Analysis Paralysis
  • 2019-06-03ยป Does visitor count matter?
  • 2019-05-31ยป Whatโ€™s wrong with personalization? (Part 2: Your precious time)
  • 2019-05-30ยป What's wrong with personalization? (Part 1: Money on the table)
  • 2019-05-29ยป How the multiple comparisons problem will ruin your life
  • 2019-05-28ยป Just fix it
  • 2019-05-27ยป Identifying the very few
  • 2019-05-24ยป Hidden KPI: "Complex tests"
  • 2019-05-23ยป Hidden KPI: "Looking busy"
  • 2019-05-22ยป On the phenomenon of hidden KPIs
  • 2019-05-21ยป When conversions are up, but engagement is down
  • 2019-05-20ยป Optimizing for dead snakes
  • 2019-05-17ยป An A/B test can't tell you why
  • 2019-05-16ยป You don't need a hypothesis
  • 2019-05-15ยป Why "number of tests" is a terrible success metric
  • 2019-05-14ยป What browsers and devices should you test during experiment QA?
  • 2019-05-13ยป Calculating an A/B test's impact on revenue
  • 2019-05-10ยป When a variation is losing big time, early into a test
  • 2019-05-09ยป The peeking problem
  • 2019-05-08ยป Dealing with pressure to call tests early (3/3)
  • 2019-05-07ยป Dealing with pressure to call tests early (2/3)
  • 2019-05-06ยป Dealing with pressure to call tests early (1/3)
  • © 2022 Brian David Hall