I speak at meetups, conferences, and dinner parties about A/B testing and website experimentation.
I work with small, agile marketing teams to integrate Conversion Rate Optimization into current strategy, or streamline existing CRO processes.
Yes! If … Your site’s pretty slow, you can make it a lot faster, and the improvements you’re making are pretty cheap.
IDK can you? Let’s find out. The answer comes down to culture.
Hypotheses might be unnecessary, or at the very least insufficient, to run a successful testing program. But there’s one type of hypothesis that will actively damage your program – the hypothesis with “why.”