I speak at meetups, conferences, and dinner parties about A/B testing and website experimentation.
Main Content
Training
I work with small, agile marketing teams to integrate Conversion Rate Optimization into current strategy, or streamline existing CRO processes.
CRO Consulting
I run Command Return Solutions, Atlanta’s preeminent white label CRO agency š
Blog
Should you invest in site speed optimization?
Yes! If … Your site’s pretty slow, you can make it a lot faster, and the improvements you’re making are pretty cheap.
Can you run two tests at the same time?
IDK can you? Let’s find out. The answer comes down to culture.
An A/B test can’t tell you why
Hypotheses might be unnecessary, or at the very least insufficient, to run a successful testing program. But there’s one type of hypothesis that will actively damage your program – the hypothesis with “why.”