I speak at meetups, conferences, and dinner parties about A/B testing and website experimentation.
I work with small, agile marketing teams to integrate Conversion Rate Optimization into current strategy, or streamline existing CRO processes.
Yes! If … Your site’s pretty slow, you can make it a lot faster, and the improvements you’re making are pretty cheap.
IDK can you? Let’s find out. The answer comes down to culture.
Hypotheses might be unnecessary to run a successful testing program. But there’s one type of hypothesis that will actively damage your program …