Humble beginnings
November 2020
This post was originally sent out as an email to my now-defunct mailing list. You can read all such posts here, if you like.
There are tons of stories about consumer apps that started out with a small niche market.
Facebook was for Harvard students.
Google was for Stanford students and researchers.
Nextdoor started in a single neighborhood.
Instagram was a photo sharing app for whiskey enthusiasts.
But in B2B-land, the story seems most often to be “incubator > funding > beta users from your network > start scaling.”
I’m curious about counterexamples to this narrative.
The ask
If you sell to businesses, whether it’s software or services - whether you’re a SaaS founder/marketer or a freelancer of any stripe - I’m interested in how you’re finding customers and how you’re growing. Interested enough that I’m literally researching for a book on the topic 😅
So if you can spare 20 minutes, let’s talk about it! You can book a time here.