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We need to launch this test ASAP


Interesting. Why?

To coincide with an upcoming event or promotion.

I hear you; thereā€™s only one chance to get the test live in time for the promo.

If it isnā€™t ready in time, we canā€™t launch it at all - and we spent all that time and effort on it (#sunkcostfallacy).

And it shouldnā€™t have taken this long anyway (#planningfallacy).

Is it possible to run a successful promotion without the test? Probably. But is it possible to run a successful promotion if we launch a broken test?

We havenā€™t hit our target number of test launches this month.

ā€œNumber of testsā€ is a terrible success metric. Assuming weā€™re stuck with it, though, can we scrap this experiment and do something with button colors instead? šŸ˜‰

We wanted to launch it last week, and itā€™s still not live.

So frustrating. But for all the same reasons we donā€™t launch on Fridays, we shouldnā€™t launch in a rush. Weā€™re frustrated now, but think of how weā€™ll feel if we ship a broken experiment.

We do everything in a frickinā€™ hurry.

Thanks for your candor. You shouldnā€™t be testing. And I have somewhere to be ā€¦


    © 2024 Brian David Hall