To coincide with an upcoming event or promotion.
I hear you; there’s only one chance to get the test live in time for the promo.
If it isn’t ready in time, we can’t launch it at all – and we spent all that time and effort on it (#sunkcostfallacy).
And it shouldn’t have taken this long anyway (#planningfallacy).
Is it possible to run a successful promotion without the test? Probably. But is it possible to run a successful promotion if we launch a broken test?
We haven’t hit our target number of test launches this month.
“Number of tests” is a terrible success metric. Assuming we’re stuck with it, though, can we scrap this experiment and do something with button colors instead? 😉
We wanted to launch it last week, and it’s still not live.
So frustrating. But for all the same reasons we don’t launch on Fridays, we shouldn’t launch in a rush. We’re frustrated now, but think of how we’ll feel if we ship a broken experiment.
We do everything in a frickin’ hurry.
Thanks for your candor. You shouldn’t be testing. And I have somewhere to be …