Blog

• My final blog post

  Jan 13, '25

• Why I am asking for money

  Jan 6, '25

• I unsubscribed but I still read your stuff ❤️❤️❤️

  Dec 13, '24

• Anxiety-oriented project management

  Dec 13, '24

• I'm trying not to get covid

  Nov 6, '24

• In praise of spite

  Nov 4, '24

• Recommendability math

  Oct 2, '24

• There is no good CRM

  Sep 11, '24

• Bill Gates wants you to believe things are getting better

  Aug 15, '24

• Choosing success metrics for an authors' community

  Jul 25, '24

• Blogging about growth again

  Jul 25, '24

• Responding to every email, every day, until I can't

  Jul 11, '24

• The dysfunction stack

  Jun 25, '24

• Against automation

  Jun 20, '24

• Productized services

  May 22, '24

• Easy, confident, high impact (How to prioritize website updates)

  May 21, '24

• DIY Light Phone

  May 1, '24

• Let's make Zoom weird

  Mar 1, '24

• Why I'm getting fancy with ConvertKit

  Feb 16, '24

• 🎥 Don't use Google Chrome

  Jan 12, '24

• 🎥 I'm not allowed to edit videos

  Jan 4, '24

• Leaving money on the table

  Dec 31, '23

• I just sell books

  Dec 31, '23

• On several failed experiments in schedules and timekeeping

  Oct 19, '23

• On grudgingly Just Using Gmail

  Sep 29, '23

• A Python script to manipulate me into exercising

  Aug 15, '23

• Why I'm writing a book about criticism

  Jul 25, '23

• On the impossibility of overcoming survivorship bias

  Jul 9, '23

• Moonsprint

  Jul 3, '23

• Book review: More Work for Mother

  Jun 6, '23

• AInxiety

  Jun 2, '23

• Book review: Are Prisons Obsolete?

  May 24, '23

• Networking without LinkedIn

  May 5, '23

• The book with the most 1-star reviews on Amazon

  Mar 27, '23

• Book review: The Workshop Survival Guide

  Mar 21, '23

• Blip 001: Croissants and coffee on the porch

  Mar 15, '23

• So you want to optimize your website for downfunnel metrics

  Feb 28, '23

• Blip 000: Weird present

  Feb 3, '23

• How to collect reviews and testimonials that help you sell your thing

  Jan 25, '23

• Lost crops

  Jan 25, '23

• Can you import your historical Google Universal Analytics data into GA4?

  Jan 25, '23

• Tips on how to use Amazon A+ Content

  Jan 20, '23

• Croissants are cutting edge technology

  Jan 18, '23

• Why I won't use AI

  Jan 11, '23

• Why I don't check unsubscribes

  Jan 11, '23

• The worst music video ever

  Jan 4, '23

• A marketing agency for nurseries

  Jan 2, '23

• You are a murderer (and a failure)

  Dec 21, '22

• Facebook friends, Twitter friends, LinkedIn friends

  Dec 21, '22

• I kinda hate Circle

  Dec 9, '22

• Vibes-based project management

  Nov 29, '22

• Taking a break from social media

  Nov 28, '22

• When should you actually care about page speed?

  Nov 10, '22

• We don't know shit about coffee

  Nov 9, '22

• The hopelessly vulgar music of Ludwig van Beethoven

  Nov 7, '22

• What to do during your first outreach session

  Nov 1, '22

• Your website sucks because you've cluttered it up

  Sep 14, '22

• Your website sucks because I can't ... click ... the thing I wanna click

  Sep 5, '22

• We don't know shit about how businesses are founded

  Aug 17, '22

• You have to learn accounting (sorry)

  Aug 3, '22

• Poor sales and mixed reviews

  Jul 18, '22

• Competitor analysis considered harmful

  Apr 27, '22

• Fiction resources

  Apr 3, '22

• This JPEG could've been an app

  Mar 17, '22

• "Appallingly bad"

  Mar 8, '22

• An irresistible question

  Feb 20, '22

• Picking fictional character names when you are a chronic overthinker

  Feb 18, '22

• Book review: Lean Customer Development

  Feb 2, '22

• Fixing the LinkedIn user interface

  Jan 27, '22

• When they decide you don't exist

  Jan 24, '22

• Long game outreach manifesto

  Jan 24, '22

• "... whatever you have to do to keep moving forward"

  Jan 17, '22

• Even if you write nothing down

  Jan 3, '22

• One of 300 billion

  Dec 27, '21

• Zero point zero one percent

  Dec 20, '21

• "Too many notes"

  Dec 13, '21

• Your two Nobel Prizes notwithstanding

  Dec 6, '21

• "The passions are perfectly unknown to her"

  Nov 29, '21

• Jimi Hendrix was inartistically violent

  Nov 22, '21

• Scheduling a call is not productivity

  Aug 26, '21

• Work values

  Aug 12, '21

• How we work matters

  Aug 12, '21

• Against recurring meetings

  Jul 23, '21

• Core values

  Jul 19, '21

• What I'm working on (May 2021)

  May 24, '21

• On being apolitical

  May 21, '21

• How I prefer to communicate

  May 14, '21

• Most white people don't know any Black people

  May 12, '21

• Black generational wealth

  May 11, '21

• How you work matters

  May 10, '21

• Embrace abundance

  May 10, '21

• Superpowers

  May 5, '21

• Save the world shit

  May 5, '21

• Causes

  May 5, '21

• Reasons don't matter

  May 4, '21

• Arun Sivashankaran on SaaS Experiments

  Apr 28, '21

• Ben Labay on SaaS Experiments

  Feb 26, '21

• Andrew Anderson on SaaS Experiments

  Feb 8, '21

• Polls, not surveys

  Jan 11, '21

• Justin Aronstein on SaaS Experiments

  Dec 16, '20

• Viv Amatuzzi on SaaS Experiments

  Dec 7, '20

• Newsletters are bad, actually

  Nov 30, '20

• Tim Duke on SaaS Experiments

  Nov 16, '20

• Humble beginnings

  Nov 13, '20

• You know nothing

  Oct 2, '20

• AJ Davis on SaaS Experiments

  Aug 9, '20

• Sarah W Johnson on SaaS Experiments

  Jul 29, '20

• What's a video worth?

  Jul 20, '20

• Hotjar like a pro

  Jul 13, '20

• VIP treatment for leads

  Jul 6, '20

• The Happy Path

  Jun 29, '20

• Is optimization even worth it?

  Jun 22, '20

• Make your landing page a little better this week

  Jun 15, '20

• All the feels

  May 8, '20

• The ultimate guide to CRO ideation (Part 4: What else?)

  Apr 17, '20

• Case study: Ungated content leads to 7% increase in signups

  Apr 15, '20

• 3 CRO tips you can learn from LinkedIn Sales Navigator

  Mar 30, '20

• The ultimate guide to CRO ideation (Part 3: What?)

  Mar 11, '20

• Install Google Optimize when you've got Google Analytics and Google Tag Manager

  Mar 2, '20

• The ultimate guide to CRO ideation (Part 2: Who?)

  Feb 28, '20

• The ultimate guide to CRO ideation (Part 1: Where?)

  Feb 21, '20

• Is it okay to run winning variations at 100%?

  Feb 19, '20

• The ultimate guide to CRO ideation (Part 0: Why?)

  Feb 18, '20

• Not all conversions are created equal

  Feb 17, '20

• The death of the generalist CRO agency

  Feb 12, '20

• 3 ways to increase form conversions

  Jan 15, '20

• Most popular A/B testing tools in 2019

  Dec 10, '19

• The raging controversy over form validation

  Dec 2, '19

• Setting growth targets

  Nov 17, '19

• How to fail at Conversion Rate Optimization: Optimize metrics you don't trust

  Nov 13, '19

• How to fail at Conversion Rate Optimization: Run tests when you've already decided what to do

  Oct 30, '19

• How to fail at Conversion Rate Optimization: Have lots of money and no product/market fit

  Oct 25, '19

• Can we all just agree on one thing

  Oct 22, '19

• CRO for B2B lead generation: sunshine and rainbows

  Oct 18, '19

• CRO for B2B lead generation: doom and gloom

  Oct 15, '19

• What can go wrong with 1:1 personalization

  Oct 8, '19

• How averages will ruin your life

  Oct 7, '19

• A versus janky B

  Oct 4, '19

• Just because you can

  Oct 3, '19

• More scary stories

  Oct 2, '19

• Rum raisin or bubblegum 🍨?

  Oct 1, '19

• Open letter to every A/B testing stats engine

  Sep 30, '19

• Should you invest in site speed optimization?

  Sep 27, '19

• Page load time and revenue - the anecdotal evidence

  Sep 26, '19

• Page load time and revenue - the data

  Sep 25, '19

• Page load time and revenue - the hype

  Sep 24, '19

• Evidence backed hypothesis fail

  Sep 23, '19

• Standard deviation

  Sep 19, '19

• When to freak out

  Sep 18, '19

• Come on feel the noise

  Sep 17, '19

• What is noise?

  Sep 16, '19

• The mighty checklist

  Sep 13, '19

• Urgency culture

  Sep 12, '19

• We need to launch this test ASAP

  Sep 11, '19

• They know who you are

  Sep 10, '19

• Making the best of unreliable visitor data

  Sep 9, '19

• Who cares if there's no such thing as visitors?

  Sep 6, '19

• No such thing as visitors

  Sep 5, '19

• The risks of not knowing

  Aug 30, '19

• The not knowing

  Aug 29, '19

• Cooking the books

  Aug 28, '19

• Optimizing for form page visits

  Aug 27, '19

• Optimizing for engagement

  Aug 26, '19

• Your conversion rate can go up even if you don't CRO

  Aug 23, '19

• Optimization is just a tool for design

  Aug 22, '19

• Design is just a tool for optimization

  Aug 21, '19

• How many maybes?

  Aug 20, '19

• What's your maximum conversion rate?

  Aug 19, '19

• Some visitors might convert ... or might not

  Aug 16, '19

• Some visitors will never convert

  Aug 15, '19

• Some visitors will convert no matter what

  Aug 14, '19

• How numbers make you feel

  Aug 13, '19

• 4 ways to deal with ITP 2.2 and A/B testing

  Aug 12, '19

• ITP 2.2 and A/B testing - are we screwed?

  Aug 9, '19

• A/B test reporting

  Aug 8, '19

• The second-worst outcome in A/B testing

  Aug 7, '19

• The worst outcome in A/B testing

  Aug 6, '19

• How to lie with statistics: Zoomed-in graphs

  Aug 2, '19

• What do we do with heat maps?

  Aug 1, '19

• No funnel

  Jul 31, '19

• Tiny audiences

  Jul 30, '19

• Low traffic CRO

  Jul 29, '19

• Rewards of ungating content

  Jul 26, '19

• Risks of ungating content

  Jul 25, '19

• A slice of a slice of a slice

  Jul 24, '19

• Plugins that don't pay rent

  Jul 23, '19

• More on the downside of "just fixing it"

  Jul 22, '19

• What's a good conversion rate?

  Jul 19, '19

• A tale of two funnels

  Jul 18, '19

• Local and global maxima

  Jul 17, '19

• Differentness

  Jul 16, '19

• More on test prioritization and culture

  Jul 15, '19

• Test prioritization: ideas

  Jul 12, '19

• Test prioritization: variations

  Jul 11, '19

• Test prioritization: changes

  Jul 10, '19

• Test prioritization: elements

  Jul 9, '19

• Test prioritization: pages

  Jul 8, '19

• No more interesting results, please

  Jul 5, '19

• Painted door disasters

  Jul 3, '19

• Can you run two tests at the same time?

  Jul 2, '19

• Ideas are cheap

  Jul 1, '19

• Where do ideas come from? (Part 5)

  Jun 28, '19

• Where do ideas come from? (Part 4)

  Jun 27, '19

• Where do ideas come from? (Part 3)

  Jun 26, '19

• Where do ideas come from? (Part 2)

  Jun 25, '19

• Where do ideas come from? (Part 1)

  Jun 24, '19

• The mighty A/A test

  Jun 21, '19

• The newness effect

  Jun 20, '19

• The painted door test

  Jun 19, '19

• "... not at significance"

  Jun 18, '19

• Don't launch on Friday

  Jun 18, '19

• The "de-risk it" test

  Jun 17, '19

• Reduce form fields and win

  Jun 14, '19

• Impact vs complexity

  Jun 13, '19

• Idea validation vs optimization

  Jun 12, '19

• The downside of "just fixing it"

  Jun 11, '19

• Your Google Analytics data is wrong, and it's okay

  Jun 10, '19

• How long will your A/B test take?

  Jun 7, '19

• Should you run an A/B test or build an email campaign?

  Jun 6, '19

• The wrong metric

  Jun 5, '19

• ABCs of CRO: 'A' is for Analysis Paralysis

  Jun 4, '19

• Does visitor count matter?

  Jun 3, '19

• What’s wrong with personalization? (Part 2: Your precious time)

  May 31, '19

• What's wrong with personalization? (Part 1: Money on the table)

  May 30, '19

• How the multiple comparisons problem will ruin your life

  May 29, '19

• Just fix it

  May 28, '19

• Identifying the very few

  May 27, '19

• Hidden KPI: "Complex tests"

  May 24, '19

• Hidden KPI: "Looking busy"

  May 23, '19

• On the phenomenon of hidden KPIs

  May 22, '19

• When conversions are up, but engagement is down

  May 21, '19

• Optimizing for dead snakes

  May 20, '19

• An A/B test can't tell you why

  May 17, '19

• You don't need a hypothesis

  May 16, '19

• Why "number of tests" is a terrible success metric

  May 15, '19

• What browsers and devices should you test during experiment QA?

  May 14, '19

• Calculating an A/B test's impact on revenue

  May 13, '19

• When a variation is losing big time, early into a test

  May 10, '19

• The peeking problem

  May 9, '19

• Dealing with pressure to call tests early (3/3)

  May 8, '19

• Dealing with pressure to call tests early (2/3)

  May 7, '19

• Dealing with pressure to call tests early (1/3)

  May 6, '19