It’s hard to resist the temptation to put All The Things on your homepage - autoplay video, carousel, multiple CTAs, exciting announcement some event or promotion … but there are alternatives.
Here’s Expensify’s homepage:
The copy on the right cycles through a few different messages. The left navigation offers you 4 ways to create an account (or log in). That’s it.
Here’s Carrd’s homepage hero:
Short, simple copy and a prominent CTA. There’s the little “What is Carrd” escape hatch at the bottom, and more content if you scroll. But not a lot more - and it ends just as it began, with a single next step:
