Outreach scripts
Here are some templates that have worked for me and my friends.
Brand sponsorship request
Hereâs the starting point for a message Latasha James used to secure a brand sponsorship deal.
Hi NAME
,
I hope you are doing well!
Iâve really valued our partnership over the past year or so, and have heard a ton of great feedback from my audience about their experience with BRAND
, as well.
I am currently preparing to launch the third round of my twice sold-out Social Media Management Accelerator program and wanted to touch base to see if you were open to additional partnership opportunities.
The 8-week accelerator program sees up to 200 dedicated freelance social media managers each round and finishes off with a pitch competition streamed live to my YouTube channel. We like to reward our 1st, 2nd, and 3rd place winners with some real-life prizes and thought a BRAND
license would be an excellent fit for one or all of the winners. Is that something you would be open to sponsoring?
In addition to placement on the landing page, Iâm also happy to offer a video podcast read promoting BRAND
, as well as a dedicated lesson within the course content on using the tool itself.
Let me know if this is something youâd be interested in exploring â happy to hop on a quick call to discuss further!
My best, Latasha
A few things to note:
- She already had a relationship with the recipients
- She asks for a specific contribution (a
BRAND
license) - Sheâs clear about what sheâs offering (course audience, YouTube stream, video podcast read, dedicated lesson) and provides supporting details
- She closes with a straightforward âyes or noâ question
âJust-followedâ invitation to chat in DMs
Hereâs a simple script for reaching out to someone who just followed you on social media.
Hi NAME
, thanks for following! Glad youâre here. If you ever have questions or want to chat about TOPIC
, just let me know.
A couple things to note:
- This works because itâs short, sincere, and personalized
- The message should be timely - spamming all your followers with a similar invitation wouldnât make any sense. Send this within a day or two after someone follows you