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Audit: Snowflake.com with James Niehaus from FunnelEnvy

Here’s a quick audit of snowflake.com, featuring James Niehaus:

… and here are my notes:

3:39 Avoid over-equipping the visitor with info
6:30 The dreaded carousel
7:11 Focus headline on positioning / benefit
10:01 “The hero’s not gonna hit the mark on most of your (visitor) intent”
12:03 The “Why” page is your chance to sell
14:16 “Why” page above the fold is generic
18:24 Lead with your most compelling copy
19:05 “There’s no close here”
21:04 Hero section tells visitors what’s the most important thing on the page
21:57 “Click regret” on “tour” vs product tour
23:05 Find ways to meet different types of intent
28:38 “They’re not guiding me down a path”
31:40 Ways to reach out are restrictive
32:45 I’d re-engineer the offers to make it easier to raise your hand
34:10 “You gotta feel the FOMO”
35:12 You can’t rely on someone to consume all the content on each page
35:48 It’s okay to repeat yourself :)

© 2024 Brian David Hall