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Audit: Pivot Triggers (Maven course sales page)

Here’s a quick audit of Tom Kerwin’s online course signup page:

… and here are my notes:

• image - maybe convey who it’s for? or pain
• rewrite tagline, focus on pain/transformation
• rewrite “Most ppl” (its good!)
• rewrite “This course” (tell a bit about what it’s like)
• add formatting for who it’s for
• “learn to read minds” ? “challenge ideas {adverb}” ?
• consider leaving out probes and pivot triggers
• “confusing signals” good!
• consider remove lauren’s testimonial
• add note about who’s already joined?
• add note about cohort size?

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