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Audit: Greenhouse Treatment Center

Here’s a quick audit of Greenhouse Treatment Center’s website:

… and here are my notes:

• Address top visitor priority above the fold
  • “Upscale” / “former spa”
  • Accepts insurance / possibly free
  • Success rate
  • Program specifics
• Offer
  • Productized offer (“personal treatment plan”)
  • “Get info” option
• Images
  • “Edgy” vs wholesome
  • The center & amenities
  • Hugging family on the way out
• CTA
  • “Take control”
  • “Apply for treatment”
  • “Book a stay”
• Sticky footer
  • Remove expand/collapse and make buttons persistent
• Talking about pricing
  • Give a range?
  • Say “free for many patients” more prominently?
  • Add appropriate CTA to “How much does it cost?” FAQ (assuming enough visitors tap that FAQ)
• Self-select interaction
  • Alcohol, drugs or both?
  • Yourself or a loved one?
• About the Program page
  • Prioritize two or three key features without requiring interaction
  • Clarify whether visitor needs to choose program features, or if it’s chosen for them, or the same for everyone
  • “Brand” the program - give it a name, call out key features and differentiators
• Check Your Insurance Form
  • Add “You’ll need your insurance card handy” messaging
  • Clarify what happens after submit - do I find out right away or ?

*Not mentioned in the video but totally worth considering: Video prominence. I skipped over the video entirely - do visitors who watch it convert at a much higher rate? If so, try moving it higher up on the page, repeating it across pages

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