We all know you shouldn't call an A/B test early, because it increases the chance that you'll mistakenly declare a winner, and that is arguably worse than not testing at all. The solution, then, is …
Dealing with pressure to call tests early (3/3)
In Part 1 we tried to see things from the perspective of the execs, clients, media buyers, and bystanders who might favor calling a test as soon as you see lift. They have budgets, and goals to hit - …
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