I think a lot about metrics, KPIs, what to measure and optimize for. At the societal level, Black generational wealth is a insightful metric, and increasing it is a worthy goal. If you're unsure of …
What’s a video worth?
This post was originally sent out as an email to my now-defunct mailing list. You can read all such posts here, if you like. If you've got a video on your homepage, or landing page, or somewhere …
Is optimization even worth it?
This post was originally sent out as an email to my now-defunct mailing list. You can read all such posts here, if you like. Before you let a slick CRO ninja sell you on optimization, or before you …
The ultimate guide to CRO ideation (Part 4: What else?)
Now that you've completed Part 3, you've got a laundry list of ideas and observations about your site. Stuff like this: Home page - mobile - headline too long?Pricing page - team pricing plan …
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Not all conversions are created equal
What should you be optimizing for? Such an important question. Pick the wrong metric, and you end up expending considerable effort to end up worse than where you started. But there are all kinds …
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The death of the generalist CRO agency
Here's an uncontroversial statement: purchasing $15,000 worth of furniture online is different from signing up for a free trial of a project management app. And both are different from clicking an …
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