This post was originally sent out as an email to my now-defunct mailing list. You can read all such posts here, if you like. If you've got a video on your homepage, or landing page, or somewhere …
The Happy Path
This post was originally sent out as an email to my now-defunct mailing list. You can read all such posts here, if you like. What pages on your site should you obsess over? Which ones can you …
Make your landing page a little better this week
What kind of first impression does your product make? Clean, elegant, performant? Or messy, dense, and slow? Just-what-I-was-looking-for or WTF-does-this-thing-even-do? Either way, you can …
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Install Google Optimize when you’ve got Google Analytics and Google Tag Manager
If you're using Google Analytics and Google Tag Manager together, it's natural to add Google Optimize via GTM as well. It might work just fine, but you might see unwelcome flicker once you've …
CRO for B2B lead generation: sunshine and rainbows
Earlier this week I brooded over the challenges that come with optimizing B2B lead generation websites 😔 I'm over it. There's actually a s**t ton you can do to optimize this kind of site. Starting …
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What browsers and devices should you test during experiment QA?
QA is a boring, time-consuming, essential part of experimentation. How can we make it as efficient as possible while minimizing the risk of breaking the internet, or (even worse) getting unreliable …
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