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In Part 1 we tried to see things from the perspective of the execs, clients, media buyers, and bystanders who might favor calling a test as soon as you see lift. They have budgets, and goals to hit - …
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Yesterday we tried to get inside the heads and hearts of stakeholders who might favor calling a test early. Today, let's look at a few tools you can use to make the case for running tests to …
Continue Reading about Dealing with pressure to call tests early (2/3) →