Hear from experts in conversion optimization and growth marketing about what worked, what didn’t, and what’s next.
Arun, CEO and founder of FunnelEnvy, talks about the particulars of optimization for B2B Demand Gen – what to measure, where to focus, and where not to focus.
Ben, Managing Director of CX Experimentation at Speero, breaks down how to meet the challenge of doing user research when you’re selling a B2B SaaS product to a highly specialized market.
Andrew, a veteran optimizer at Adobe and MalwareBytes, talks about discovery-based optimization and how to take your win rate from ~10% to ~100%.
Justin, the CTO at conversion optimization agency Mobile1st, talks about how to run SEO experiments, and why you should 💰.
Viv, a Director of Conversion at 360i, talks about the difference between decision makers, product users, and website visitors.
Tim, Director of Operations at CRO agency Mobile1st, talks about striking a balance between forms, chats, and phone calls – and a balance between user goals and organizational strengths.
Sarah, a Product Owner and former Growth & Optimization Manager at American Addiction Centers, explains why faster isn’t always better.
AJ, ex-Googler and founder of ExperimentZone, walks us through how her team turned an inconclusive experiment into a huge win.