There’s something missing from most marketing content on the interwebs. In a word: detail.
With a few free subscriptions, you can stuff your inbox full of newsletters that offer teardown after teardown – “Here’s what makes Stripe’s homepage so amazing!” 🙄
With just a few follows, you can build a Twitter feed full of fortune cookie platitudes – “Growth isn’t just about the product. It’s about the customer.” 🤮
If you find all this entertaining, great! And if you occasionally learn something, better still.
But if you’re seeking to put what you learn into practice, you’re gonna have a bad time.
Because details matter.
Sure, you should “talk to your customers” – but what does that actually mean? Which ones, and how do you ask, and what do you ask, and how long does it take, and who should do it, and how do you interpret the results?
Okay, Stripe’s homepage is good because it clearly conveys a powerful value proposition – how do you do that for your own product?
Open Source Growth is a community and knowledge base whose mission is to fill in the missing details.
Watch experiments in public
Don’t just hear the greatest hits summary of successful campaigns – watch from start to finish, from initial concept to outcome.
See winners and losers.
Get all the detail you want about current and past experiments, or advice on running your own.
Hear experts talk about what worked for them, and what didn’t
On the SaaS Experiments podcast, I interview growth marketing and conversion optimization experts about tests and campaigns that didn’t go as expected … and what they did about it.
Access step-by-step guides and process docs
We’re building a living library of how-to manuals with no hand waving, no BS, no agenda other than to see you build expertise so you can launch more successful campaigns.
Access to Open Source Growth is only $5 a month. You can cancel anytime.