Website stuff
Arun Sivashankaran, founder of FunnelEnvy, breaks down all things optimization for Demand Gen. What to measure, where to focus, and where not to focus. Listen on Apple Podcasts, Stitcher, Spotify, …
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In this episode, I talk to Ben Labay, Managing Director of CX Experimentation at Speero. He breaks down how to meet the challenge of doing user research when you're selling a B2B SaaS product to a …
In this episode, I talk to one of my optimization heroes, Andrew Anderson. We cover discovery-based optimization - how to move beyond idea validation and increase your win rate several times over. …
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In this episode, I talk to Justin Aronstein, CTO of conversion optimization agency Mobile1st. We cover the strategy and tech behind running SEO experiments, plus the cultural benefits of doing so. …
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In this episode, I talk to Viv Amatuzzi, Director of Conversion at 360i. We talk about the difference between decision makers, product users, and website visitors. You can listen on Apple …
In this episode, I talk to AJ Davis, ex-Googler and founder of Experiment Zone. If your usual response to inconclusive test results is to move on to the next experiment, you'll want to hear about …
