In this episode, I talk to Ben Labay, Managing Director of CX Experimentation at Speero. He breaks down how to meet the challenge of doing user research when you're selling a B2B SaaS product to a …
Andrew Anderson on SaaS Experiments
In this episode, I talk to one of my optimization heroes, Andrew Anderson. We cover discovery-based optimization - how to move beyond idea validation and increase your win rate several times …
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Justin Aronstein on SaaS Experiments
In this episode, I talk to Justin Aronstein, CTO of conversion optimization agency Mobile1st. We cover the strategy and tech behind running SEO experiments, plus the cultural benefits of doing …
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Viv Amatuzzi on SaaS Experiments
In this episode, I talk to Viv Amatuzzi, Director of Conversion at 360i. We talk about the difference between decision makers, product users, and website visitors. You can listen on Apple …
AJ Davis on SaaS Experiments
In this episode, I talk to AJ Davis, ex-Googler and founder of Experiment Zone. If your usual response to inconclusive test results is to move on to the next experiment, you'll want to hear about …
Sarah W Johnson on SaaS Experiments
In this episode, I talk to Sarah W Johnson, a Product Owner and former Growth & Optimization Manager at American Addiction Centers. We talk about how faster ... isn't always better 🤔 Hear it …
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