Making decisions with data and feelings
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Yes! If ... Your site's pretty slow You can make it a lot faster The improvements you're making are pretty cheap Forgive the hand-wavey imprecision of those guidelines 🙏. I don't think we can …
Continue Reading about Should you invest in site speed optimization? →
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IDK can you? Let's find out. The answer comes down to culture. Why wouldn't you? Technical challenges If the tests are running on the same page, touching the same elements, there are all …
Continue Reading about Can you run two tests at the same time? →
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Yesterday we looked at why hypotheses might be unnecessary, or at the very least insufficient, to run a successful testing program. But there's one type of hypothesis that will actively damage your …
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