Website stuff
In this episode, I talk to one of my optimization heroes, Andrew Anderson. We cover discovery-based optimization - how to move beyond idea validation and increase your win rate several times over. …
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In this episode, I talk to Justin Aronstein, CTO of conversion optimization agency Mobile1st. We cover the strategy and tech behind running SEO experiments, plus the cultural benefits of doing so. …
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A painted door (or "fake door") test is a special type of de-risk it test that can save you tons of time and effort. Let's look at what it is, when and how to use it, and what to watch out for. …
Whether it’s a new campaign, an A/B test, or a slick new piece of functionality, you should never launch on a Friday. Let’s look briefly at a couple of reasons why, and discuss what you should do …
