SaaS Growth 🚀
Arun Sivashankaran, founder of FunnelEnvy, breaks down all things optimization for Demand Gen. What to measure, where to focus, and where not to focus. Listen on Apple Podcasts, Stitcher, Spotify, …
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In this episode, I talk to one of my optimization heroes, Andrew Anderson. We cover discovery-based optimization - how to move beyond idea validation and increase your win rate several times over. …
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Running complex, multi-question surveys and applying quantitative methods to the responses is a pseudoscientific waste of time, and you should never do it. If you disagree, please skim this article …
In this episode, I talk to Justin Aronstein, CTO of conversion optimization agency Mobile1st. We cover the strategy and tech behind running SEO experiments, plus the cultural benefits of doing so. …
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In this episode, I talk to Viv Amatuzzi, Director of Conversion at 360i. We talk about the difference between decision makers, product users, and website visitors. You can listen on Apple …
In this episode, I talk to AJ Davis, ex-Googler and founder of Experiment Zone. If your usual response to inconclusive test results is to move on to the next experiment, you'll want to hear about …
