These are the issues that matter the most to me: Racial inequality in the USWealth disparity in the USEnvironmental stuffLack of clean water in the US and beyondConsumer culture & the waste it …
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Reasons don’t matter
We don't fully understand why we make decisions. In fact, decisions are made in our brains before we become aware of having decided. So when we outline a logical explanation for our decision, we're …
Arun Sivashankaran on SaaS Experiments
Arun Sivashankaran, founder of FunnelEnvy, breaks down all things optimization for Demand Gen. What to measure, where to focus, and where not to focus. Listen on Apple Podcasts, Stitcher, Spotify, …
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Ben Labay on SaaS Experiments
In this episode, I talk to Ben Labay, Managing Director of CX Experimentation at Speero. He breaks down how to meet the challenge of doing user research when you're selling a B2B SaaS product to a …
Andrew Anderson on SaaS Experiments
In this episode, I talk to one of my optimization heroes, Andrew Anderson. We cover discovery-based optimization - how to move beyond idea validation and increase your win rate several times over. …
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Polls, not surveys
Running complex, multi-question surveys and applying quantitative methods to the responses is a pseudoscientific waste of time, and you should never do it. If you disagree, please skim this article …