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Audit: DocReady

… and here are my notes:

0:30 Assumptions: On mobile, via search
1:06 CTA is awesome 😍
1:43 Chat’s in the way … trigger after e.g. 15 seconds, or on scroll
3:43 Stock imagery doesn’t help
4:53 Possible to break headline out into two landing pages? Urgent care vs primary?
5:55 Make price more visually prominent
6:18 Reconsider third value prop (“No downloads”)
7:17 Consider saying “No insurance required”
7:49 Add margin between bullet points and CTA
8:26 Consider “Talk to a doctor in minutes” instead of “No downloads”
8:53 Consider using “Call with doctor” image higher up in the page
10:25 Reword 3 steps - “Schedule appointment” / “See a doctor” / “Get treatment” … if it fits
12:56 Bar charts unclear … ask a designer to simplify (?)
14:24 Reviews are 😍 👍
15:22 Add some 4 star reviews to keep it real
16:17 Consider adding pediatrics (if that’s a thing)
18:32 Consider using chat widget to figure out what questions are holding visitors back
19:20 Kill the chat on pageload, lose the ratings widget
20:20 🤔 Figure out a concise (single, short sentence) way to sum up all the relevant treatment options
22:39 BONUS! 💥 Appointment flow
22:52 Kill the chat on pageload, lose the ratings widget
23:26 Lose “DocReady will see you now”
24:01 Move the timezone choices up, put them underneath Step 1
24:39 Reduce margins between buttons
25:39 Make Step 1 “Select your location” (Timezone and state)
26:01 Unclear if mental health, men’s /women’s health available